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Module 1: The Intelligence Gap
What the gap is, what it costs, and why most commercial teams never see it. Eight pages. The free introduction to Reading the Room: Commercial Intelligence as a Sales Skill.
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What's Inside
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What the intelligence gap is and what it costs your pipeline
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The Document Inventory — map what your buyers already have
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Pipeline Velocity cost calculation — put a number on the gap
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The three questions every rep should answer before any call
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A real deal scenario: $490K stalled capital → $612K managed services
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5-question knowledge check with answer key
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Bridge to Module 2 — What's in the Buyer's Room
Continue to the Full Course
Modules 2–5: The Complete Commercial Intelligence Stack
What's in the Buyer's Room. The Financial Room. Translating Intelligence into Strategy. Building the Intelligence Habit. Four hours. The complete system.
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