Transforming MedTech Sales Teams
from Ordinary to Extraordinary

Accelerating the Full Potential of Your Sales Team

You are in the right place if: 

Your is team struggling to perform at their highest level

Your team is resistant to training because it takes time out of the field

Your team is falling short of hitting their quotas

You’ve tried everything to motivate your team, and it’s still not working

Our Outcomes Aren’t Just Promised; They’re Proven

At LiquidSMARTS, we specialize in MedTech and Healthcare consulting partnerships. We are committed to delivering high-impact training and strategic services that will empower your team, drive market dominance, and ignite organizational passion.


Complex Sales Cycles

Navigating the intricate web of stakeholders, regulatory requirements, and lengthy approval processes can be overwhelming. Our proven strategies streamline these complexities, enabling your team to close deals more efficiently.

Building Trust and Credibility

Establishing trust with medical professionals and decision-makers is paramount. We teach techniques to build and maintain strong relationships, fostering credibility and long-term partnerships.

Technical Product Knowledge

MedTech products often require in-depth technical understanding. Our specialized training programs ensure your sales team is well-versed in product features and benefits, allowing them to communicate value effectively to healthcare professionals.

Evolving Regulatory Landscape

Keeping up with constantly changing regulations and compliance standards is crucial yet demanding. We equip your sales force with up-to-date knowledge and tools to stay compliant and confident in their approach.

Adapting to Digital Transformation

The digital shift in healthcare demands that sales teams leverage technology effectively. We provide insights on integrating digital tools into your sales strategy, enhancing productivity and engagement.

Overcoming Market Saturation

Standing out in a crowded market can be tough. Our innovative approaches help your team differentiate your products, articulate unique value propositions, and capture market share.


Market cap growth for clients


salespeople trained


promotions to executive roles through our coaching programs

How We Help

Supercharge your team and start flowing with productivity. At LiquidSMARTS, we offer:


Find the custom-tailored course that best fits your organizational needs and goals. We offer various programs to help you tackle the challenges of a dynamic and changing environment, from sales, leadership, negotiation, relationships, businesses, and deals.


Fortify your sales team, leaders, and executives with customized coaching that addresses their emotional and behavioral roadblocks. Begin with a quick chat with our experts, and figure out your own path to unleashing your potential.


In our consulting approach, we safeguard your revenue streams by focusing on three pivotal strategies: the implementation of Co-Management Facilitation Programs, the integration of Value-Based Healthcare, and the elevation of Healthcare Leadership.


mayo clinic
boston scientific
thermo fisher
canon medical
change healthcare

LiquidSMARTS Microlearnings

Meet Your Team's Unfair Advantage

LiquidSMARTS Microlearnings are powerhouse training solutions designed to deliver impactful knowledge in bite-sized portions.

With an average duration of 3 to 5 minutes per video, these microlearnings are crafted for seamless viewing on both desktop and mobile devices, ensuring that you can access them at your convenience - whether you're at home, in transit, or preparing to engage with a customer.

LiquidSMARTS microlearnings

LiquidSMARTS Insights

Hear It From Our Clients

“I found the LiquidSMARTS training to be the most meaningful professional training in my tenure as a Sales Leader.

Their dynamic approach enabled me to identify and overcome self-imposed barriers that had held me back from being an even better Leader, Mentor, and Coach.

I highly recommend this Training for Sales Leaders!”

Wendy Barber
Director, Federal Accounts
Thermo Fisher Scientific

“Gunter is an absolute pro at what he does and how he delivers knowledge. Smart, humorous, and engaging, he was able to provide enormous value to my listeners while simultaneously being 100% authentic and highly entertaining. Having him on the Health Innovators Show was a delight for everyone involved! If he builds relationships and value with his customers half as effectively as he did with my team during our interview, nothing will stop his company from soaring into the stratosphere. I predict we’ll be seeing a whole lot more of Gunter and LiquidSMARTS in the years to come!”

Dr. Roxie Mooney
Healthcare Commercialization Strategist

“ANAE is proud to partner with LiquidSMARTS on many content projects. Time and again LiquidSMARTS proves to have a great depth of Industry expertise, from the ground up, in commercial roles. Equally impressive is their ability to provide fresh and relevant content – framing proven best practices within the current context in today’s hectic and dynamic world. LiquidSMARTS seems to have an unending ability to infuse all their projects with elements of psychology toward the craft of influence ensuring success for our joint client’s time and again. Last but not least, they are also really fun to work with; very engaging, sharp, down to earth and relatable!”

John I. Pritchard
President & CEO
Share Moving Media

“This is the most impactful training I or my group has had in 5 years. The training was tailored to our gaps and needs. One thing that stuck out to me was the story about the budget bowl and the lab manager. Gunter is a great sounding board.”

Mike Kreitzinger
Sr. Director, AMR Clinical Strategy And Partnerships

“In a short period of time, LiquidSMARTS has helped the marketing team at Grifols prioritize the customer, their pain points, and the value of our solutions over product features and benefits. We have been energized by fresh ideas, new tools, and a shift in mindset to further our customer-centric culture.”

Stuart Eberstein
Head Of Customer Marketing

“LiquidSMARTS and Dr. Wessels are my go-to partners for healthcare, higher education and customer engagement strategies. The team is great to work with, supports our mission and contributes to the development of our sales organization.”

Anna Voldman
Head Of Marketing Communications, Smart Infrastructure RSS And BP, Region Americas

“Gunter was able to quickly determine the value of our offering and to provide the strategy and sales tools necessary to realize our value. He approached all aspects of his work with scientific rigor and linked theory to practice with field-based sales collaboration.”

Ian Hill
Business Development Manager
Noscendo GMBH

“I’ve had training from Gunter for over 20 years at GE, Toshiba, Siemens, etc., and always found the material engaging and worthy of honing my craft.”

Bob Thayer
Seasoned Diagnostic Imaging Veteran, Owner
BT Imaging Solutions, LLC