About LiquidSMARTS™
Commercial Engineering
for Healthcare
We improve healthcare by connecting innovation to impact — rigorous methodology that turns commercial teams into competitive advantages.
Trusted by leaders in
Serving approximately 500 high-tech healthcare suppliers
Dr. Gunter Wessels
Founder & Managing Member
"The best sales conversations focus on customer outcomes, not product features."
About the Founder
Commercial Engineering Pioneer
Dr. Gunter Wessels brings over two decades of commercial leadership experience in high-tech healthcare. His rigorous, engineering-driven approach to sales transformation has helped organizations across medical devices, diagnostic imaging, and life sciences achieve measurable pipeline improvements.
LiquidSMARTS was founded on a simple premise: sales methodology should be as systematic and measurable as product engineering. The COF Outcomes Framework reflects this philosophy, bringing structure and accountability to every customer conversation.
Why We Exist
Healthcare cannot wait
Every quarter of commercial underperformance is a quarter of patients without access to the technology that could help them. Medical device companies develop world-class innovations — and then fail to connect them to the clinicians and facilities that need them most.
LiquidSMARTS™ exists to close that gap. We bring engineering discipline to commercial execution: measurement, systems thinking, and relentless focus on the outcomes that matter to buyers.
Our guarantee is not a marketing claim. It is an engineering commitment: 10% pipeline velocity improvement in 90 days, or your investment back.
Ready to Accelerate Your Pipeline?
Schedule a Pipeline Diagnostic call to identify your highest-impact opportunities for improvement.
10% pipeline velocity improvement guaranteed in 90 days
30-minute call. No obligation. Just insight.