LiquidSMARTS™ Program Catalog
IMPROVEMENT
Pipeline Velocity = (Opportunity Generation × Deal Size × Win Rate) ÷ Cycle Time
Every program in this catalog targets at least one variable directly. The annual program targets all four simultaneously.
gunter@liquidsmarts.com · (423) 702-4001
Delivery Models
Three Ways to Engage
Every model includes full facilitation, participant materials, and coaching. Tools are always included in program delivery.
Model 1
Per-Person Group Delivery
Minimum 25 participants
- +Full program delivery
- +Participant workbooks + facilitator guide
- +COF methodology overlay
- +Coaching sessions included
- +All standard tools
Model 2
Annual Development Program
$180K/yr for 16–49 participants
- +All 10 flagship programs
- +OnTheGoSMARTS℠ microlearning platform
- +WAITR portal — full access
- +Coaching: individual + team + executive
- +Pipeline Velocity Assessment
- +10% PV guarantee attached
Model 3
Train-the-Trainer / License
Instructor certification included
- +Instructor certification
- +Full facilitator materials
- +Platform access
- +Quarterly content updates
- +License to deliver internally
Programs
10 Flagship Programs
Each program maps to the pipeline velocity formula. The variable column tells you exactly what you are improving and how.
ESCALATE: AI-Native Leadership
2-day + 90-day arc
Turn managers into diagnostic commercial leaders.
- →10% PV guarantee
- →ESCALATE Certification
- →90-Day Elevation Arc
PV Variable: All four PV variables
Pricing: Model 1 / 2 / 3
Gain Game Science Sovereignty
3-day intensive
Build a sales force that compounds.
- →90-Day Sovereignty Roadmap
- →Peer accountability structure
- →55-gain Tier 1 catalog
PV Variable: Win Rate + Deal Size
Pricing: Model 1 / 2 / 3
Value Articulation Training
4-hr workshop
COF fluency in 4 hours.
- →+12–18% win rate
- →+8–15% deal size
- →-15–25% cycle time
PV Variable: Win Rate + Deal Size + Cycle Time
Pricing: Model 1 / 2 / 3
What Is Already In The Room
5-module self-paced
Financial intelligence as a commercial skill.
- →DealSMARTS℠ framework
- →30-day action plan
- →Portal access included
PV Variable: Deal Size + Win Rate
Pricing: Model 1 / 2 / 3
Evidence-Based Influencing
2-day + 90-day arc
Speak the language of evidence.
- →EBM certification
- →Regulatory navigation
- →CFO business case methodology
PV Variable: Win Rate + Deal Size
Pricing: Model 1 / 2 / 3
LinkedIn Leverage
4-hr guided lab
Every warm path already exists.
- →5+ resurrection opportunities identified
- →Network dashboard
- →Quarterly refresh protocol
PV Variable: Opportunity Generation
Pricing: Model 1 / 2 / 3
Healthcare Procurement Training
1-day intensive
Win at procurement.
- →6-market procurement fluency
- →Buying center mastery
- →GPO + IDN navigation
PV Variable: Win Rate + Cycle Time
Pricing: Model 1 / 2 / 3
Relationship Equity
4×90 min + monthly
Measure your relationships before you lose them.
- →Relationship Index score
- →Decay signal identification
- →Account development plan
PV Variable: Win Rate + Opportunity Generation
Pricing: Model 1 / 2 / 3
Internal & External Influence
4×90 min + monthly
Win inside before you win outside.
- →Personal brand statement
- →Account growth roadmap
- →Executive sponsorship plan
PV Variable: Win Rate + Deal Size
Pricing: Model 1 / 2 / 3
Foundations of Distance Selling
10–12 hrs blended
Close the digital gap.
- →Digital outreach methodology
- →Opportunity Generation lift
- →Virtual presence protocols
PV Variable: Opportunity Generation + Cycle Time
Pricing: Model 1 / 2 / 3
Recommended Paths
Where to Start
Sequencing matters. These paths are validated against actual client outcomes. Start with the one that matches your most urgent pipeline variable.
Full Commercial Transformation
The complete stack. Transforms value articulation, financial intelligence, sales science, leadership, and pipeline generation in sequence.
Minimum Viable Intervention
Two programs. One day. Immediate impact on deal size and win rate. The fastest path to measurable improvement.
Leadership Only
For commercial leaders ready to operate at the diagnostic level. Guarantee applies.
Diagnostics Specialist
For teams selling capital equipment, diagnostics, or clinical AI. Evidence fluency as the core commercial skill.
International Expansion
For organizations entering new geographies or navigating global procurement systems.
DealSMARTS℠ Ecosystem
19 Additional Sub-Courses
The DealSMARTS℠ ecosystem extends the flagship programs into specialized domains. Sub-courses are available as standalone programs or integrated into annual development plans.
Ecosystem at a Glance
Flagship Programs
DealSMARTS℠ Sub-Courses
Delivery Models
Day Guarantee
Platforms & Tools
What Comes With Every Program
Pipeline Velocity Calculator
Quantifies the four-variable formula for your team. Standalone $50,000/team. Included in all program delivery.
Included in all deliveryOnTheGoSMARTS℠
Microlearning platform. Reinforces program content between sessions. Included in Model 2.
Included in Model 2WAITR Portal
5-module self-paced financial intelligence program via liquidsmarts.com. Full portal access included in Model 2.
Included in Model 2START WITH A PIPELINE VELOCITY CONVERSATION.
30 minutes. No cost. Just the four variables and where the gap is.