About Us

Expertise to pinpoint the origin of performance deficits that sales professionals and business owners face every day.

Are you facing slower than expected growth? Tension? Turnover? Poor customer loyalty?

Are you or your team missing critical skills or key advanced capabilities?

LiquidSMARTS  is taking a new approach using people-data to strategically design training and coaching programs for sales and marketing professionals. The process is designed to correct performance deficits and increase productivity and revenue in any industry. LiquidSMARTS℠ has streamlined their delivery of OnTheGoSMARTS℠, a micro-learning platform for “on-the-go” learners.

“With this approach, skills can be developed effectively in a self-paced environment. We focused our approach on what our clients requested – to make the education self-directed, quick and easily retainable. Our learners want information — and they want it fast.”

— Dr. Wessels

Our Team

Gunter Wessels

Gunter Wessels – Ph.D., M.B.A.

Practice General Manager

Dr. Wessels founded LiquidSMARTS℠. He leads the global practice and is a member of the leadership team. He is passionate and dedicated to the improvement of human performance and ethical business practices in sales and marketing.

Learn More →

Erin Siford M.S., B.A.

Chief Operating Officer

Mrs. Siford manages LiquidSMARTS℠ as Chief Operating Officer. She is passionate about developing and implementing foundational processes that align with an organization’s resources, values, and mission to provide an outstanding client experience.

Learn More →

Bryan Woodyard

Director of Marketing & Engagement

Mr. Woodyard is Director of Marketing & Engagement and is a member of the LiquidSMARTS℠ leadership team. He is passionate about communicating, developing and delivering value in the lives of everyone he touches.

Learn More →

Christopher Wessels, JD

Country Manager – Australia

Mr. Wessels heads the Australia office of LiquidSMARTS and is a member of the leadership team. He is passionate about developing client relationships and increasing balance and productive self-expression in all aspects of life.

Learn More →

Strategic Partners

With 28 years in the business and more than 120 supplier clients ranging from start-ups to global-wide corporations, NCI provides revenue-generating and cost optimization insights, connections and sales channels to enhance supplier clients’ business development in the healthcare industry. For more information about NCI Consulting Group, LLC, visit the company’s website at www.nci-cg.com

Jim Dausch


Jim Dausch has more than 30 years of experience in the healthcare industry. At NCI, Jim oversees operations, including strategic direction of the firm. His background includes: Bio Medical Engineering, Materials Management, Group Purchasing, International Consulting, Manufacturing, Corporate Accounts, Sales and Marketing, and Sales Management.

Learn More →

Shea Dausch


Shea Dausch has a diverse background in retail and healthcare. His background includes operations, Distribution and sales, with relationships with the major GPOs and leading IDNs executives.

Learn More →

Dennis Pierson

VP Client Services, Pharma & Lab

Dennis Pierson has more than 38 years of experience in the healthcare industry. His diverse experience within healthcare has proven him a top performer in the Pharmaceutical and Medical/Surgical arena as it relates to Sales, Sales Management, National Accounts and Contract Management, specifically focusing on Distribution, GPO’s, Integrated Delivery Networks (IDN’s), Extended LTC, Alternate Site, Non Acute and Strategic Influential Health Care Centers.

Learn More →


Charlie Johnson M.Ed., B.S.

Leadership Practice Principal

Leadership Practice Principal
Mr. Johnson directs the Leadership Practice at LiquidSMARTS℠. He is passionate about education and personnel development through leadership and skill development.

Learn More →

Sales Micro-Learning Sales Training Sales Process Gunter Wessels