About Us

Expertise to pinpoint the origin of performance deficits that sales professionals and business owners face every day.

Are you facing slower than expected growth? Tension? Turnover? Poor customer loyalty?

Are you or your team missing critical skills or key advanced capabilities?

LiquidSMARTS  is taking a new approach using people-data to strategically design training and coaching programs for sales and marketing professionals. The process is designed to correct performance deficits and increase productivity and revenue in any industry. LiquidSMARTS℠ has streamlined their delivery of OnTheGoSMARTS℠, a micro-learning platform for “on-the-go” learners.

“With this approach, skills can be developed effectively in a self-paced environment. We focused our approach on what our clients requested – to make the education self-directed, quick and easily retainable. Our learners want information — and they want it fast.”

— Dr. Wessels

Gunter Wessels – Ph.D., M.B.A.

Practice General Manager

Dr. Wessels founded LiquidSMARTS℠. He leads the global practice and is a member of the leadership team. He is passionate and dedicated to the improvement of human performance and ethical business practices in sales and marketing.

His expertise comes from more than 25 years in the healthcare industry, including 14 years as a consultant to global and local marketing and sales teams.

His clients gain rapid performance improvement through analysis, design, implementation of market approach, and commercial operations execution.

He leads the field in providing micro-learning for business professionals. His micro-learning approach teaches people essential soft-skills and influencing and leadership behaviors in a few minutes per day.

Dr. Wessels is a sought-after speaker on the practical implications of industry change, and accelerating performance during disruption.

Dr. Wessels has a Ph.D. in Management with an emphasis in Marketing and Psychology from the University of Arizona, an M.B.A. from the A. Gary Anderson Graduate School of Management, and a B.S. in Biology from the University of California.

Dr. Wessels can be reached with an appointment request at request-Gunter@LiquidSMARTS.com

Jennifer Bravo, CPBA, CPMA 

Chief Executive Officer

Mrs. Bravo leads LiquidSMARTS℠ as Chief Executive Officer. She is passionate about revealing and enhancing human potential. Every day she pursues her mission to improve effectiveness and performance for everyone.

Her career reflects the excellence she fosters in others. Over the last 20 years, she has demonstrated exceptional successes in helping small to large businesses grow and excel. Under her leadership, her previous company doubled its revenue in 6 years in the competitive management consulting industry. In previous roles, she has sustained double-digit growth and profitability even in complex regulatory environments.

Her leadership, financial discipline and core business focus, have led to substantial returns for owners. She directs the strategy of the firm, sets and achieves business objectives, and ensures that associates are empowered to achieve their goals and that members of the LiquidSMARTS℠ community have a remarkable and positive experience.

Mrs. Bravo has a B.A. in Communications and Psychology from the University of Tampa and is a Certified Professional Behavioral & Motivational Analyst.

Mrs. Bravo can be reached with an appointment request at request-Jennifer@LiquidSMARTS.com

Erin Siford MS, B.A

Chief Operating Officer

Mrs. Siford manages LiquidSMARTS℠ as Chief Operating Officer. She is passionate about developing and implementing foundational processes that align with an organization’s resources, values, and mission to provide an outstanding client experience.

She brings more than 20 years of diverse professional knowledge to her role. Her experience in the healthcare, education and information technology industries provides a well-rounded foundation that informs her business decisions.

As an innovative results-oriented business leader, Mrs. Siford provides proven success in delivering organizational growth, customer satisfaction, and stakeholder value. She firmly believes that building positive relationships with all business stakeholders is key to ensuring process efficiencies and opportunities to scale.

Mrs. Siford holds a master’s degree in Organizational Management and a bachelor’s degree in English from Radford University. She is a certified Agile™ Scrum Master and Product Owner.

Mrs. Siford can be reached with an appointment request at request-Erin@LiquidSMARTS.com

Bryan Woodyard

Director of Marketing & Engagement 

Mr. Woodyard is Director of Marketing & Engagement and is a member of the LiquidSMARTS℠ leadership team. He is passionate about communicating, developing and delivering value in the lives of everyone he touches.

Mr. Woodyard has a more than 20-year legacy of consistent success in a variety of fields, fostering process-driven growth and scalability in healthcare, clinical trials, real estate, and the fine arts.

He brings a unique, innovative and analytical perspective to building and developing the LiquidSMARTS℠ community. His commitment to identifying, anticipating pain points and providing solutions is a valuable addition to the organization as it innovates training, development and assessments for its clients. He is guided by a belief that businesses need a common language with their clients to pave a direct path to building value. He utilizes his marketing and client service skills to this end.

Mr. Woodyard studied fine art at the Minneapolis College of Art and Design, and The American College in London.

Mr. Woodyard can be reached by an appointment request at request-Bryan@LiquidSMARTS.com

    Christopher Wessels, JD

    Country Manager – Australia

Mr. Wessels heads the Australia office of LiquidSMARTS and is a member of the leadership team. He is passionate about developing client relationships and increasing balance and productive self-expression in all aspects of life.

He brings direct experience in the Australian market and its corporate education and development norms. This experience is derived from sales experience in Technology and Insurance market verticals where he was a top performer and valued colleague to many. He has demonstrated the ability to positively affect business processes and procedures in client engagement and solution adoption.

The executive team of LiquidSMARTS relies on his education and expertise in Law and Communications to ensure that programs, certifications, assessments and self-directed training conforms with regulatory requirements and regional variations in client acquisition and engagement.
Mr. Wessels has a law degree as well as a Business Communications degree from the University of Queensland.

Mr. Wessels can be reached with an appointment request at…
request-Chris@liquidsmarts.com

Consultants

Charlie Johnson M.Ed., B.S

 Leadership Practice Principal

Mr. Johnson directs the Leadership Practice at LiquidSMARTS℠. He is passionate about education and personnel development through leadership and skill development.

For more than 30 years, he has proven to be a masterful sales advisor, trainer and inspiring mentor with a unique ability to keep teams and employees challenged and engaged. He has helped thousands of people navigate the dynamic and complex selling environment. His exceptional skills span Personal & Professional Development in Leadership, Healthcare, the Life Sciences and Technology.

He is the co-author of a book that gives medical professionals a “12-minute MBA” in the areas of persuasive communication, strategic planning, negotiations, and conflict resolution. He is sought out as a featured speaker for industry and association events as well as national sales meetings since 1999.

Mr. Johnson holds an M.Ed. degree from the College of New Jersey and a B.S. in education from Rider University in Trenton, NJ. He is a former adjunct faculty member for the Wharton School Leadership Program for chiefs of surgery.

Mr. Johnson can be reached by an appointment request at request-Charlie@LiquidSMARTS.com

Elke Laughlin B.S., CPBA

Real Estate Specialty Services Practice Principal 

Mrs. Laughlin is the principal of the Real Estate Specialty Services Practice at LiquidSMARTS℠. She is passionate about the strategic implications of human capital development.
Throughout her greater than 25-year career, she has touched all areas of the real estate industry, from brokerage services to operations; investment sales to human resources; corporate services to leadership development and sales training; and investment management to marketing and branding.

As a highly energetic and dynamic leader, she leverages her keen ability to bring a unique perspective into the world of Professional Services Consulting. She has demonstrated expertise in various facets of the commercial real estate arena, from privately-held regional brokerage firms to a global, publicly traded, Fortune 500 and S&P 500 corporations. She always sees the “Big Picture” and applies her strategic approach to human capital to professional business coaching and sales training.

Mrs. Laughlin is Licensed Real Estate Broker in the State of Texas, and a Certified Professional Behavioral Analyst (CPBA).