Transforming MedTech Sales Reps
from Ordinary to Extraordinary

READY TO ESCALATE YOUR SALES CAREER

If you’ve been falling short of your sales goals, feeling unmotivated, or struggling to break through the noise, you’re in the right place. At LiquidSMARTS, we turn average sales professionals into top performers.

Whether you’re missing quotas, finding it tough to engage decision-makers, or stuck in a slow pipeline, the experts at LiquidSMARTS will give you the tools and strategies to escalate your sales game to the next level!

Win More Deals Achieve More Success and Recognition • Open More Doors for Career Advancement

The Results Speak For Themselves

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faster deal progression, improving pipeline velocity

%

more upselling opportunities through stronger, trust-based relationships

%

year-over-year increase in your overall pipeline size, creating consistent, scalable growth

%

increase in the depth of clinical discussions, driving more opportunities into your pipeline

%

reduction in time to first meaningful customer engagement, moving deals forward faster

%

boost in closing rates, making ROI clearer for decision-makers

Opportunities aren’t found; they’re created.

At LiquidSMARTS, we help you create them.

You Are in the Right Place If…

You Need a Breakthrough

Struggling to engage with customers in a meaningful way? It feels like you’ve hit a wall, and something in your approach isn’t clicking. You need someone who can cut through the clutter, identify the weak points, and inject new energy into your strategy to spark real customer engagement.

You Demand Results

Are opportunities in your pipeline stuck? Tired of missing quotas and struggling to close deals? It’s time for a serious change. You need a partner who doesn’t just talk about results but delivers them with precision and speed—helping you show decision-makers the clear ROI they’re looking for.

You Want Long-Term Success

Can’t seem to build lasting customer relationships or upsell effectively? Stuck in a cycle of inconsistent growth? You don’t just need short-term wins—you need a system that boosts your sales performance today and builds the foundation for sustainable, scalable growth tomorrow.

We Can Help

Sales today are more complex than ever. You’re navigating long sales cycles, multiple decision-makers, and an evolving digital landscape. At LiquidSMARTS, we specialize in helping sales professionals like you not just survive but thrive in this demanding environment.

Complex Sales Cycles: We simplify the process, enabling you to close deals faster.

Building Trust: We teach you how to establish credibility with decision-makers, leading to stronger, long-term partnerships.

Product Mastery: With our training, you’ll communicate the value of even the most technical products with ease.

Regulatory Knowledge: We keep you ahead of the curve with up-to-date insights on evolving regulations.

Digital Transformation: We help you integrate the latest tech to boost productivity and engagement.

Standing Out in Saturated Markets: Our strategies will help you differentiate yourself and capture market share.

TRUSTED BY

mayo clinic
boston scientific
diasorin
thermo fisher
canon medical
abbvie
change healthcare
varian
roche
aflac
statlab
illumina
astrazeneca

LiquidSMARTS Microlearnings

Meet Your Unfair Advantage

LiquidSMARTS Microlearnings are powerhouse training solutions designed to deliver impactful knowledge in bite-sized portions.

With an average duration of 3 to 5 minutes per video, these microlearnings are crafted for seamless viewing on both desktop and mobile devices, ensuring that you can access them at your convenience – whether you’re at home, in transit, or preparing to engage with a customer.

LiquidSMARTS microlearnings

How We Work

We don’t just train teams; we transform individuals. Here’s how we do it:

Training Programs

Our programs are tailored to your specific needs—whether you’re looking to enhance your sales, leadership, negotiation, or relationship-building skills. We help you adapt to a constantly changing sales environment.

Coaching

At LiquidSMARTS, we don’t just coach—you get real, measurable results. Our coaching is built for high-performers who won’t settle for average. If you’re determined to take control of your career, lead with purpose, or become a sales powerhouse, this is the game-changer you’ve been looking for.

Consulting

Our personalized approach focuses on three core strategies—Co-Management Facilitation Programs, Value-Based Healthcare integration, and Healthcare Leadership development—to help you tackle these hurdles and keep your revenue flowing.

With LiquidSMARTS, you’ll have the tools, insights, and confidence to take your sales performance to the next level.

DealSMARTS Book

DealSMARTS

The only thing we can't make more of is time... so, sell well!

The sales process boils down to three key stages: Discovery, Progression, and Commitment—ensuring you always know the next step. Packed with insights from working with hundreds of clients, it offers actionable strategies, skills, and best practices to help you close more deals efficiently and maximize your time.

Sales Close Cheat Sheet

Master the Art of Closing

Get Your Sales Close Cheat Sheet for Proven Strategies and Instant Results

Unlock the secrets to closing more deals with our Sales Close Cheat Sheet. This essential resource provides proven techniques, clear descriptions, and practical example phrases that will empower your sales team to seal the deal with confidence. Whether you want to refine your closing strategies or equip your team with the tools they need to succeed, our cheat sheet is the perfect guide to elevate your sales performance. Download your copy today and start closing more deals.

LiquidSMARTS Insights

Hear It From Our Clients

“I found the LiquidSMARTS training to be the most meaningful professional training in my tenure as a Sales Leader.

Their dynamic approach enabled me to identify and overcome self-imposed barriers that had held me back from being an even better Leader, Mentor, and Coach.

I highly recommend this Training for Sales Leaders!”

5
Wendy Barber
Director, Federal Accounts
Thermo Fisher Scientific

“Gunter is an absolute pro at what he does and how he delivers knowledge. Smart, humorous, and engaging, he was able to provide enormous value to my listeners while simultaneously being 100% authentic and highly entertaining. Having him on the Health Innovators Show was a delight for everyone involved! If he builds relationships and value with his customers half as effectively as he did with my team during our interview, nothing will stop his company from soaring into the stratosphere. I predict we’ll be seeing a whole lot more of Gunter and LiquidSMARTS in the years to come!”

5
Dr. Roxie Mooney
Healthcare Commercialization Strategist

“ANAE is proud to partner with LiquidSMARTS on many content projects. Time and again LiquidSMARTS proves to have a great depth of Industry expertise, from the ground up, in commercial roles. Equally impressive is their ability to provide fresh and relevant content – framing proven best practices within the current context in today’s hectic and dynamic world. LiquidSMARTS seems to have an unending ability to infuse all their projects with elements of psychology toward the craft of influence ensuring success for our joint client’s time and again. Last but not least, they are also really fun to work with; very engaging, sharp, down to earth and relatable!”

5
John I. Pritchard
President & CEO
Share Moving Media

“This is the most impactful training I or my group has had in 5 years. The training was tailored to our gaps and needs. One thing that stuck out to me was the story about the budget bowl and the lab manager. Gunter is a great sounding board.”

5
Mike Kreitzinger
Sr. Director, AMR Clinical Strategy And Partnerships
Illumina

“In a short period of time, LiquidSMARTS has helped the marketing team at Grifols prioritize the customer, their pain points, and the value of our solutions over product features and benefits. We have been energized by fresh ideas, new tools, and a shift in mindset to further our customer-centric culture.”

5
Stuart Eberstein
Head Of Customer Marketing
Grifols

“LiquidSMARTS and Dr. Wessels are my go-to partners for healthcare, higher education and customer engagement strategies. The team is great to work with, supports our mission and contributes to the development of our sales organization.”

5
Anna Voldman
Head Of Marketing Communications, Smart Infrastructure RSS And BP, Region Americas
Siemens

“Gunter was able to quickly determine the value of our offering and to provide the strategy and sales tools necessary to realize our value. He approached all aspects of his work with scientific rigor and linked theory to practice with field-based sales collaboration.”

5
Ian Hill
Business Development Manager
Noscendo GMBH

“I’ve had training from Gunter for over 20 years at GE, Toshiba, Siemens, etc., and always found the material engaging and worthy of honing my craft.”

5
Bob Thayer
Seasoned Diagnostic Imaging Veteran, Owner
BT Imaging Solutions, LLC