CommercialEngineeringforHigh-TechHealthcare
Transform conversations from "what does it cost?" to "what is it worth?"
Trusted by leaders in
Serving approximately 500 high-tech healthcare suppliers
Measurable Impact
Results That Matter
We don't just consult. We guarantee measurable improvement to your pipeline velocity.
The Science of Sales
Pipeline Velocity Equation
We systematically improve each variable to accelerate your revenue.
Click any variable to learn how we improve it
Proprietary Framework
The COF Outcomes Framework
Shift every customer conversation from "what does it cost?" to "what is it worth?"
Result: Every conversation focuses on measurable value, not just features.
Our Process
How We Work
A proven methodology refined over 20+ years of commercial leadership.
Discovery
Deep-dive into your sales process, pipeline metrics, and competitive landscape.
Diagnosis
Identify bottlenecks, friction points, and high-impact improvement opportunities.
Design
Create customized playbooks, messaging frameworks, and enablement tools.
Delivery
Implement through training, coaching, and hands-on deal support.
Results
Measure impact, iterate on learnings, and sustain the improvement.
Dr. Gunter Wessels
Founder & Managing Member
"The best sales conversations focus on customer outcomes, not product features."
About the Founder
Commercial Engineering Pioneer
Dr. Gunter Wessels brings over two decades of commercial leadership experience in high-tech healthcare. His rigorous, engineering-driven approach to sales transformation has helped organizations across medical devices, diagnostic imaging, and life sciences achieve measurable pipeline improvements.
LiquidSMARTS was founded on a simple premise: sales methodology should be as systematic and measurable as product engineering. The COF Outcomes Framework reflects this philosophy, bringing structure and accountability to every customer conversation.
Client Results
What Leaders Say
“The COF framework transformed how our sales team approaches enterprise deals. We're no longer selling features, we're selling outcomes.”
Results from medical device, diagnostic imaging, and healthcare technology clients
The LiquidSMARTS Guarantee
In 90 days, or your investment back.
We measure success by your pipeline velocity formula: (Opportunities × Deal Size × Win Rate) / Cycle Time. Improvement in any variable counts toward the guarantee.
Ready to Accelerate Your Pipeline?
Schedule a Pipeline Diagnostic call to identify your highest-impact opportunities for improvement.
10% pipeline velocity improvement guaranteed in 90 days
30-minute call. No obligation. Just insight.