The Background Our client—a MedTech sales organization—was losing ground to more agile competitors in a highly competitive market. The newly appointed Vice President of Sales turned the situation around within an aggressive 90-day timeline. Applying our Value...
Optimizing sales performance requires a delicate balance. Leaders must fill competency gaps through coaching and rigorous and relevant training, but what is coached and trained is equally important. Decades of experience have taught us that the most reliable mechanism...
Boston Scientific, a leading player in the medical device industry, was facing various challenges: rapid technological advancements, low-cost competitors, and higher than normal employee turnover. To maintain their market leadership and navigate these challenges,...
5 THINGS TO DO WHEN PREPARING FOR A C-SUITE OR EXECUTIVE MEETING
Define objectives, address key challenges, and deliver a data-driven narrative that resonates with your leadership team.
Scary Sales Stories To Tell In The Dark
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SALES CLOSE CHEAT SHEET
Proven techniques, clear descriptions, and practical example phrases that will empower your sales team to seal the deal with confidence.
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ARE YOU MISTAKENLY ALLOCATING YOUR RESOURCES WRONG? 5 TIPS FOR MED-DEVICE START-UPS TO GAIN MOMENTUM QUICKLY!
Effective resource allocation is the cornerstone of any successful start-up, particularly in the highly regulated and rapidly evolving field of medical devices.
5 COMMON MISTAKES START-UP ORGANIZATIONS IN MEDICAL DEVICE MAKE WHEN COMMERCIALIZING
Gain valuable insights and practical strategies to navigate the complexities of bringing a medical device to market.