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Finding a training solution
It isn’t easy or fun

I re-ranked the best list of widely available sales training programs. Now you can use it: Ranked by Price and Level of Skill e.g. Value. Here are two that are “free.”


Hubspot does a great job, and it’s free if you have the software. But there are other free, albeit software-related, companies you haven’t heard enough about. One great one I’ve met is SalesScripter. Truly free and a truly good software guy who knows how to write.

So here are some of the vendors that rank in google and were first posted by the good people at HubSpot. We arranged them by some logic, and we’ll be changing this around with a better post and a hopefully dynamic topic.

Free – Connected to Software – High Value

Sales Prospecting Advanced Techniques
Vendor: SalesScripter
Location Online
Length: 13 hours
Focus: Sales prospecting methodology
Intended audience: Inside salespeople, sales managers, sales trainers
Price: Free

In sales, your statements and questions to prospects can mean the difference between failure and success. But even though a salesperson’s words are their most valuable tool, many salespeople still improvise when they call, email, or meet with prospects. This program is designed to give you a strategy-backed process. It covers building a value proposition, asking the right questions, closing more effectively, and more. Not only will you sell more, but selling might even become more fun.

CashMagnet Comment – I met the guy, and he has prospecting writing and utilization locked down. I used the tools and they worked for fundraising in a crappy market. Great solution and very good training.

Inbound Sales
Vendor: HubSpot Academy
Location: Online
Length: 2 hours and 11 minutes
Focus: The inbound sales methodology
Intended audience: Salespeople, sales managers, sales trainers, and inbound marketers
Price: Free

These days, you can’t succeed in sales if you’re using shady tactics. Learn how to sell with integrity by taking this free virtual course on inbound sales methodology. It encompasses everything from identifying potential buyers to developing personalized presentations. Once you’ve finished the course and passed the exam, you’ll get a badge to display on your LinkedIn profile, email signature, and website.

CashMagnet Comment – HubSpot is excellent. They continue to lead with accessible methodology, thinking, guidance, and training. Their inside sales stuff is great. If you don’t use something else you know more about, use this.

The Art of Sales: Mastering the Selling Process Specialization
Vendor: Sales Engine
Location Online
Length: Five weeks; three to five hours of work per week
Focus: Introduction to sales
Intended audience: New salespeople, entrepreneurs, and career changers
Price: Free ($95 for certificate)

This course will give rookie reps an introduction to selling fundamentals, including prospecting, qualifying, asking questions, and developing proposals. It’s applicable to both B2B and B2C salespeople and includes lectures, reading, and real-world exercises. What makes this course unique is that it’s actually four courses in one. Customer segmentation, connecting with prospects, pitching, closing, and perfecting your selling process are all part of this specialized course to get you selling faster and closing high-dollar deals more often.2.

CashMagnet Comment:  Use a process; it doubles your win-rate. There are processes that are easily tweaked, and others are fit for purpose. We like Sales Engine and their focus on tailoring. They’re built on Sandler methodology but this crew is great. Very high value potential if you adapt this content.


Low Cost – Methodology Training – High Value

Introduction to Sales
Vendor: GoSkills
Location Online
Length: 18 hours
Focus: Introductory training on sales
Price: Individuals $29 per month or $199 per year; Teams $29 billed monthly or $14.50 per month billed annually

In 31 practical tutorials, sales professionals can expect to receive tools and techniques that shape their attitudes, beliefs, and emotions to achieve success in sales. Psychology, personality, and real-world advice are the pillars of this accredited training which makes it perfect for beginners. Premium video tutorials and personalized learning are available in a mobile format so students can learn on the go. The best part is, you can learn at your own pace with the unlimited tests and quizzes to ensure you retain the information in the course.

CashMagent Comment: Iron-clad content delivered in adequate time; you don’t have to speed through this to pick up the skills. At this price point, you are hard-pressed to spend less per hour for the employee to view the training.

Pro-Price – High Impact Skills – High Value

21st Century Sales Training for Elite Performance
Vendor: Brian Tracy
Location Online
Length: 12 weeks
Focus: Sales skills
Intended audience: Salespeople
Price: $997

This three-month virtual course goes through seven key facets of sales: Prospecting, developing trust and credibility, identifying the buyer’s needs, overcoming resistance, selling value, closing, and getting referrals and repeat business. Along with 24 videos you can rewatch at any time, you’ll also get workbooks, role-play exercises, and bonus training modules. Each of these features helps you get a little bit better at prospecting, building rapport, and closing the sale.

Cashmagnet Comment: Brian Tracy is one of the pillars of the sales training industry. They do a great job, and if you have the money and the time to reinforce the practices, you’ll do well with these guys.

Sales Training and Strategy
Vendor: Marc Wayshak
Location Online
Length: Varies
Focus: Sales strategy and process; prospecting strategies
Intended audience: High-level salespeople and sales-focused entrepreneurs
Price: Contact Marc Wayshak

Sales leadership often struggles with the same challenges: They don’t have enough superstar salespeople, they’re losing deals to a low-cost competitor, every rep is using a different playbook, results are inconsistent, and/or their team is focusing on the wrong type of buyers. Wayshak delivers custom training to organizations of all sizes to help them overcome these obstacles. His ultimate goal is to help clients 10X their investment.

CashMagnet Comment – Working with a boutique organization built on research like Sales Insights Lab (not in scale but in scope) benefits from outcomes-based thinking. Wayshak focuses on delivering a return and a big one. Good qualifications and customer selection are never subject to focus for long enough.

Smart Calling College
Vendor: Art Sobczak
Location Online
Length: Approximately two hours of self-paced video modules per week over four weeks
Focus: Sales calls
Intended audience: Inside or outside sales professionals
Price: $895 for the first attendee from a company; $795 for every additional attendee from a company

Reps who rely on the phone as their primary communication method will benefit from this comprehensive training program. Over the course of one month, participants will learn how to engage buyers in the first few seconds of a call, resolving objections, adding value at every touch, securing a follow-up call, and more. Along with the videos, you’ll get access to a workbook, live coaching sessions, and an online forum.

CashMagnet Comment – Good phone work is good sales work. Sales Gravy has this really focused course that puts them in a different and easy-to-miss category, in addition to the other things they do.Today we can add in virtual meetings. The skillsets are closer than ever between inside and outside sales tasks. The question is whether $150 an hour to accelerate sales by that much per hour could be worth it. It is a balance between the content and its reinforcement.

B2B Phone Skills Improvement Program
Vendor: SalesBuzz
Location Online
Length: Eight weeks
Focus: Sales skills and process
Intended audience: SDRs, BDRs, and account executives
Price: Contact Sales Buzz for a quote

In this training program, inside sales professionals will learn how to engage prospects, book appointments, delve into their prospects’ motivations, resolve their concerns, and close. There’s a graded exam after every training session, so reps can gauge their understanding and sales managers can monitor progress.

CashMagnet Comment – I like the focus on new-style selling areas. SDRs and BDRs of today are put in the middle of a bunch of powerful tools, and applying a view of what good methodology and practice looks like – is very useful. SalesBuzz do a great job.

Iannarino Sales Accelerator
Vendor: Anthony Iannarino
Location Online
Length: Ongoing
Focus: Sales skills
Intended audience: Self-taught salespeople, entrepreneurs
Price: $97 per month, $997 per year, or contact for a team subscription

This sales training and membership community are designed for continuous learning. Each month, participants receive a new “How To” lesson on a core sales skill set. They also get to attend a live Q&A webinar with Iannarino. Membership also comes with access to a private forum to answer each other’s questions, share strategies, and give feedback and support.

CashMagnet Comment – I don’t know Anthony, but he has a good reputation and The Sales Blog is a big resource. His pricing is really low, so it looks like a unique value. Let’s get acquainted Anthony.

Inside Sales Consulting
Vendor: Sales Hacker
Location Online
Length: Varies
Focus: Full-funnel sales training and process development
Intended audience: B2B sales teams, SDRs, AEs, directors, and managers
Price: Varies; or contact Richard Harris at

Richard Harris, who leads Sales Hacker’s consulting and training programs, has held almost every sales position possible: SDR, inside sales rep, inside sales manager, director of sales, VP of sales, and director of sales operations. As a result, he can provide both high-level guidance and tactical training. Sales Hacker offers training on everything sales including crafting SLAs (service level agreements) between sales and marketing, designing your sales team’s organizational structure and compensation plan, and implementing a sales tool stack.

CashMagnet Comment – I don’t know the sales hacker team, but with a strong named leader and a good reputation, they are a delivery-focused organization and they should fall in the $999-2999 per person price range.

Virtual and Online Action Selling
Vendor: Action Selling
Location Online
Length: 3-12 hours
Focus: Selling to your company’s buyer personas
Price: $195 for the associate-level certification. $895 for the Professional Level Certification.

In one 120-minute online video training, training participants will work with two moderators and eight role-play actors who help assess and strengthen their sales skills. A unique part of Action Selling’s training framework is it teaches participants how not to apply each selling skill, then the moderators explain the best approach for various scenarios. Role plays reinforce those learnings so that participants learn the correct way to sell their products and services.

CashMagnet Comment – I have seen some of the Action Selling materials and met some of the reps they trained and the outcomes are good! The focus on behaviors is clear, and the pricing they offer is very good.

ASLAN Sales Training
Vendor: ASLAN
Location Virtual
Length: Three months
Focus: Leadership, inside sales, field sales, call center sales
Price: Available upon request

Whether you’re looking for leadership, inside sales, field sales, or call center training, Aslan has a program that’s right for you. In three months students of this program will prepare to meet business objectives through sales. Next, they’ll ignite change by working with instructors either onsite or virtually to complete a train-the-trainer certification. Finally, students can transform their business with a new sales process through ongoing development of their front-line team. To manage this unique framework, Aslan provides a cloud-based dashboard to simplify coaching and track the activities that drive results.

CashMagnet Comment – I have never encountered ASLAN before. They are an international group and the evidence of a certification program suggests that they’re well organized and should deliver a good experience. I would expect their pricing to be in the $999 – $1999 level.

Corporate Visions Training and Consulting
Vendor: Corporate Visions
Location Virtual
Length: Not specified
Focus: Science-based sales and closing deals
Price: Available upon request

Demonstrating value to the customer is often considered “marketing’s job,” but this couldn’t be further from the truth. The perceived value is enough to get customers through the door, but is it enough to close the deal? With Corporate Vision’s Training and Consulting, sales teams learn how to demonstrate product and service value using buyer’s psychology. By understanding how customers frame value and make choices, salespeople will be able to articulate value situationally, thus creating a more personalized experience for them.

CashMagnet Comment – I have encountered Corporate Visions at a. number of my large clients. They’re a very strong professional group, and their materials are interesting and relevant. Their focus on crafting messaging and impact is very good. I am a huge fan of the appropriate use of psychology in selling and this group does that well. So I’m a fan. I would expect their pricing to be in the $999 – $1999 range per person for a midsized organization.

DoubleDigit Sales
Vendor: DoubleDigit Sales
Location Virtual
Length: Not specified
Focus: Customizable virtual sales training based in strategy
Price: Available upon request

DoubleDigit Sales helps businesses achieve double-digit growth through content and process alignment to change team behaviors and drive improved sales results. The virtual platform for the training provides professionals with highly relevant content and engaging delivery that enables the sales team to immediately apply what they’ve learned.

CashMagnet Comment – I have not encountered DoubleDigit Sales before, because they are now part of Richardson, but their process is aligned with what we all teach; it’s an aligned behavior issue. So I would expect their pricing to be in the $999 – $1999 range per person for a midsized organization.

Bespoke Online Training
Vendor: MTD Sales Training
Location Online
Length: Varies
Focus: Varies
Intended audience: Varies
Price: Varies

If you want to build an online sales training program that’s optimized to your team’s needs, learning preferences, and more, this is a good option. You’ll work with the MTD Sales Training team to design a program involving video, animation, audio, role-playing, and/or quizzes. The format can range from 20 15-minute sessions to 40 5-minute sessions, so you can fit it perfectly into your reps’ schedules. The platform’s flexible and responsive, too. If your salespeople like to learn on the go, opt for a smartphone and tablet-specific course. If they spend most of their time at their desks, a laptop-enabled course is probably preferable. Onsite Sales Training Programs

CashMagnet Comment – I have not encountered MTD Sales training in the US, but they seem to be well placed in the UK. They utilize all the right tools by focusing on assessments and also align with your software. This enhances the credibility of a tailored approach to your specific situation. I would expect their pricing to be in the $999 – $1999 range per person for a midsized organization.

Hoffman Training
Vendor: Jeff Hoffman
Location Nationwide
Length: One day
Focus: Prospecting, discovery, negotiation, closing, and sales management
Intended audience: Sales reps and managers
Price: Contact Hoffman Training for pricing information

Hoffman workshops span the entire sales cycle, from getting a prospect’s attention to successfully winning their business. Their workshops and corporate training programs are packed with information which means they’re ideal for salespeople who are eager to improve their performance.

CashMagnet Comment – I have not met Jeff Hoffman or Cece Aparo, but they appear to be the real deal. When an instructor has credibility, students learn more, and Jeff and Cece have credibility. They have protected a few of their concepts and methodologies so I expect the work to be top-tier. Their references are impressive (business schools) and their approach is applauded –their pricing is very good for an annual program. $595 for an individual to $895 for teams, and up to $1995 for enterprise-level sales teams

Driving to Close
Vendor: John Barrows
Location On-site
Length: One day
Focus: Sales meetings, objection handling, and closing Intended audience: B2B sales teams
Price: Contact John Barrows

In a single day, John Barrows will help you and your team members run effective meetings with potential customers, boost your ability to analyze opportunities, address objections in a way that suits your personality and selling style, and use different closing techniques depending on the situation. He’ll also provide a customized manual with sample emails, calls, and customer success templates. This resource allows you to immediately adopt the takeaways you’ve picked up.

CashMagnet Comment – I have not met John Barrows but he’s an impressive guy the organization he leads is diverse and has listed instructors, with impressvie references. There’s an abundance of resources and a strong focus on results with a guarantee. $365 for an individual is listed and I would pricing to be between $995 – $1995.

BE BOLD Live Training Session
Vendor: Jeff Shore
Location On-site
Length: One day
Focus: Mental selling roadblocks
Intended audience: Salespeople
Price: Varies

Every salesperson dislikes or fears elements of selling, whether that’s calling prospects, responding to objections, or negotiating price. Jeff Shore’s one-day workshop teaches sales reps how to identify what makes them uncomfortable and overcome it. The training includes video case studies, a performance challenge, and group practice sessions. To reinforce the curriculum, you can purchase eight skill development video lessons.

CashMagnet Comment – I have not met Jeff Shore, but he and his team are big in the home-selling industry. The training they do is good, and their client retention is amazing. The team is diverse and has listed instructors with impressive references. There’s an abundance of resources and a strong focus on this special niche. I would pricing to be between $1995 – $3995 per person.

SPIN® Selling
Vendor: Huthwaite International
Location International, click here to find a course near you
Length: Two to three days
Focus: Asking questions and building value
Intended audience: B2B sales
Price: Available upon request

Huthwaite International developed SPIN® Selling based on the largest observational research study on what makes a successful B2B salesperson. Participants will learn the value-creating behaviors that are most aligned with increased profit. The course is available through a range of options to suit business needs, and each path is designed to provide salespeople with a comprehensive learning journey that will optimize the workplace transfer of new skills for a maximum return on investment.

CashMagnet Comment – To know SPIN selling is to know to sell; it’s foundational and true, and well-developed. It’s core-strength for the athlete. After the acquisition, the team still employs good instructors with impressive references. There’s an abundance of resources great strong good stuff. I would expect pricing to be between $995 – $3995 per person depending on the certification package.

Sandler Solutions
Vendor: Sandler
Location Find a training center near you
Length: Ongoing
Focus: Sales Process
Intended audience: B2B salespeople
Price: Varies

Sandler uses a methodical approach designed to make concepts stick — so you don’t invest in a costly sales training program only to have your sales team forget most of it 90 days later. What makes this methodology unique is that it’s based on survey data with research authority that spans across the globe. All of this delivers tangible value that your business will positively impact your business’s bottom line. The sessions cover the entire sales process, from building rapport and setting initial expectations to giving demos and negotiating.

CashMagnet Comment – The power of the submarine metaphor will live forever! If you have a process and you use it, you will double your win-rate. These have become scientific findings and Sandler has been teaching them for over 60 years. People haven’t evolved as fast as the need to sell. This is just good stuff, and it fits a big hole, but it’s not everything. As close as you can get, if you don’t need customization or count a sales training habit-bill as big as a decently felonious habit-bill, expect plenty of bargains, but between $995 – $3995 per person per year, depending on the training package.

Strategic Social Selling
Vendor: Tony Hughes
Location On-site
Length: Two days or four half-day sessions
Focus: Social selling
Intended audience: B2B salespeople (recommended 20 participants or less)
Price: $2,200 per day plus $395 per participant for course materials; any additional venue, AV equipment, and travel costs

This course helps salespeople craft a strong personal brand, create a strategy for building their network, use social platforms to research and engage with prospects, and use trigger events for timely outreach. According to Hughes, this program helps, “salespeople become ‘micro-marketers’ who personally own the process of creating a sales pipeline.” By developing their personal brand using social media, reps will learn prospecting skills that help them reach their target audience better with a higher propensity to close deals. Types of Sales Training Programs Available in Multiple Formats

CashMagnet Comment – Tony is amazing. and doesn’t need my press. He and his SalesIQ are giants in the venture-backed, Saas and other tech sales training markets. It is the place to be if you’re selling training, and he is very good; the content is dialed in, the people are smart and effective. It’s all very caffeinated and tech-ey. They sell value, and they command value. They will help you deliver. If you have the money, you can afford the gloss. Good things aren’t free, like the tools they use to drive revenue up, so expect pricing to be between $1995 – $5995 per person, depending on the package.

Selling With Stories
Vendor: Hoffeld Group
Location Varies
Length: Two days
Focus: Sales messaging and communication
Intended audience: Salespeople, managers, trainers, and business leaders
Price: Contact Hoffeld Group

The right story, presented in the right way, can change the course of a sale. In this hands-on workshop, you’ll learn the science behind telling persuasive stories. The lessons include when to tell stories in the sales process for maximal impact and the four parts of a compelling narrative. Attendees will also have the opportunity to create their own stories — so they’ll be ready to inspire change in their prospects by the time they leave.

CashMagnet Comment – I don’t know how David Hoffeld snuck this one in there; he’s best known for his Science of Selling brand. (Maybe our friends at hubspot haven’t updated this blog I reworked). But David Hoffeld – He’s really good, and he’s the guy to get, so it’s quicker to start virtual and infuse the recommendations; Nonetheless, expect to pay for a premium package and premium facilitation, between $1995 – $3995 per person, depending on the package.

High-Impact Sales Management Training
Vendor: Sales Readiness Group
Location: On-site, online, or both.
Length: Three days on-site or ten weeks via blended learning.
Focus: Training sales managers to become better sales coaches, improve how they manage sales performance, hire sales stars, and motivate and lead their teams. Intended audience: B2B sales teams
Price: Varies depending on team size

To convince prospects of their product’s value, salespeople must be able to deliver interesting, well-paced, relevant presentations. This training program supplies reps with the information and strategies they need to present effectively. Because each organization is unique, Sales Readiness Group uses pre-training consultation and customized case studies and exercises to ensure the content is relevant to participants. Large or rapidly growing companies can also take advantage of SRG’s licensing program. Buy the license for the curriculum, then repurpose and reuse the program however and whenever you’d like.

CashMagnet Comment – The Sales Readiness Group is a big deal. They have top-notch people, and they are worldwide. They’re a full-service sales training firm and have everything from design to delivery in-house. Consequently, they put out an abundance of resources and good stuff. I would expect pricing to be between $995 – $3995 per person, depending on the package.

Richardson’s Consultative Selling Skills
Vendor: Richardson
Location On-site training paired with an online platform
Length: One to two days of in-person training (ongoing learning using Richardson’s Accelerate platform)
Focus: Relationships selling
Intended audience: Sales teams
Price: Varies

Richardson’s Consultative Selling program focuses on leveraging technical excellence, identifying client needs, and articulating value. After reps have taken the course, they’ll know how to run engaging, productive sales calls, provide insights, link their prospects’ objectives and pain points to available solutions, resolve objections, manage resistance, and more. This training pairs instructor-led training sessions with an online program. Salespeople can access the content on their phone, making it easy to learn on the go or refresh their memory after the course is over.

CashMagnet Comment – What Linda Richardson started SPI and Doubledigit added some real spice and force to. Richardson is a big brand and does good big brand work. They publish, they study, and they are very smart. For the interested user there’s an abundance of resources super stuff. I would expect pricing to be between $995 – $3995 per person per year. I would expect a return.

Insight Selling
Vendor: RAIN Group
Location: Your choice
Length: Two days
Focus: Insight selling
Intended audience: B2B sales teams
Price: Contact RAIN Group

According to RAIN Group’s analysis of 731 purchases, the salespeople who close deals provide buyers with fresh information and ideas three times more often than other reps. If you’re hoping to set yourself apart from the pack, drive demand for your solution, and help your prospects think about their business in new ways, this training session will be invaluable. It’s available in several different formats: email and mobile app, online, virtual instructor-led training programs, and on-site training.

CashMagnet Comment – RAIN group are great for B2B. There are a lot of tactics and skills that just don’t matter to consumer-oriented teams. I would expect pricing to be between $995 – $3995 per person per year These guys are good.

IMPACT Sales Team Training
Vendor: The Brooks Group
Location On-site, online, or both
Length: Varies
Focus: Varies
Intended audience: Salespeople and managers
Price: Varies

According to The Brooks Group, “The most expensive training you’ll ever do is training that soaks up your resources without delivering its intended results.” That’s why every program is customized to the company’s structure, market, management process, KPIs, culture, business drivers, talent, and sales methodology. How does The Brooks Group learn all of that? Through ride-alongs and field observations, account reviews, interviews with salespeople, managers, and executives, an audit of the sales org, personalized assessments, customer interviews, and more. If you’re thinking that sounds time-intensive, you’re right: It typically takes 3-12 weeks to develop the customized training. However, The Brooks Group promises you’ll see a permanent improvement — not just a temporary boost in sales.

CashMagnet Comment – We love the Brooks Group. The brothers are legit and their training is rooted in some deep trait identification and development. They are powered by excellent assessments from TTI Success Insights, and they codeveloped the Sales Acument test there. Their service matches what you should expect premium pricing to be between $995 – $3995 per person per year.

Engage Selling
Vendor: Colleen Francis
Location On-site or online
Length: Varies
Focus: Sales process and performance
Intended audience: B2B sales teams
Price: Varies

If you decide to partner with Engage Selling, Colleen Francis will perform an in-depth assessment of your sales team before the training itself. You can expect to receive highly customized training that addresses the areas with the biggest opportunities for improvement. Four of the areas Coleen focuses on in the course are: Sales organization, sales process, sales performance management, and sales training and support. Each of these functions ensures that your team is executing on the right strategy to achieve your business objectives and goals.

CashMagnet Comment – Colleen is great. She has a tone and ability to engage that is truly unique. I suggest booking in advance; her B2B skills are exceptional. I would expect pricing to be between $995 – $3995 per person per year.

Sales Training for Managers
Vendor: Anthony Cole Training Group
Location On-site training paired with an online learning platform
Length: One to three days of in-person training (ongoing learning using ACTG’s online platform)
Focus: Developing sales leaders
Intended audience: Sales managers, LOB leaders
Price: Varies

For over 25 years, Anthony Cole Training Group has helped companies close the sales opportunity gap. And for over a decade, they’ve been perfecting their trademarked and leading-edge certification program: Sales Managed Environment®. This program helps sales leaders unlock their leadership potential with content designed to engage managers and help them develop the essential skills for setting standards, coaching, motivating, and recruiting. Anthony Cole Training Group combines high-quality leadership content with an easy-access, one-stop portal that puts learning into action.

CashMagnet Comment –ACTG is quite an acronym, but it’s also a very charismatic group. Anthony is a phenomenon. The art of effective sales leadership is poorly practiced and ever more rarely trained. This is great stuff to develop a big sales team or arm a future hero. Expect pricing to be between $995 – $3995 per person per year.

Accelerate Your Sales
Vendor: Jill Konrath
Location Varies
Length: Conference break-out session, half-day, or full-day
Focus: Prospecting
Intended audience: B2B sales teams
Price: Contact Jill Konrath

Are you struggling to make inroads at your target accounts? This workshop might offer the strategies you need. It covers the changing sales environment, the elements of a strong value proposition, how to use sales intelligence and trigger events, effective calls and voicemails, and more. There are also several options for reinforcing and extending the lessons covered in the workshop, such as virtual seminars, coaching, and video lessons.

CashMagnet Comment – I admire Jill Korath. She’s an excellent presenter, speaker, trainer and salesperson. The experience is built on expertise with Jill. I would expect pricing to be between $995 – $3995 per person per year.

Sales Leaders Coaching Program
Vendor: Score More Sales
Location Virtual or in-person
Length: 6 90-minute weekly or bi-weekly calls if virtual; one to one and a half days of in-person
Focus: Implementing a sales coaching program with accountability and revenue benchmarks
Intended audience: Sales leaders in tech, SaaS, manufacturing, distribution, telecom, and utilities
Price: Contact Score More Sales

Are you a sales leader looking for predictable results? This program may be for you. Sales expert Lori Richardson will help you identify and put in place the right sales process and methodology for your market, product, and revenue goals. Along with a written sales plan, Richardson will deliver sales coaching and/or training (depending on your needs).

CashMagnet Comment – I don’t know Score More Sales. Lori Richardson is the owner and she has very fresh take on driving sales performance. Focusing on women or leaders in some programs shows her focus on enabling better navigation in the selling situation. Helping people stop doing the things that interfere with the message is a good pathway to building good behaviors. I expect pricing between $995 – $3995 per person per year.

Sales Negotiation Training
Vendor: Negotiation Experts
Location On-site (international) and online
Length: Half-day to 30+ days
Focus: Negotiating skills
Price: Available upon request

The Negotiation Experts offer an at-your-own-pace course designed to help you close bigger deals faster. Students taking this course will explore techniques for persuasion and influencing, countering objections, and strategic planning. If you’re looking for a new role or a promotion, you can make your newfound skills even more competitive by taking the Procurement Negotiation Training which gives you access to real-world simulations and professional buyers to practice with.

CashMagnet Comment – Self-paced negotiation training is a prime resource. Negotiation experts are niche focused but the skills they teach are generalizable. It is possible to get good sales behaviors by focusing on negotiation, but the inverse is true too; they go hand in hand. Negotiation experts are focused on the task and teach important principles like planning and self-assessment. Their outcomes are strong, and this group seems to do a very good job. Niche focus drives me to expect pricing to be between $995 – $3995 per person per year based on the learning mode (virtual or in-person) and the complexity of the task.

Value-Based Sales Training
Vendor: ValueSelling Associates
Location Virtual or in-person instructor-led training, on-demand courses
Length: At your own pace
Focus: Identifying and implementing a sales process for your team
Price: Available upon request

A unique approach to sales training is a benefit that every company can appreciate. ValueSelling Associates doesn’t take a cookie-cutter approach to sales training. Whether you need ongoing training that can scale as your team grows or you need a flexible at-your-own-pace style of learning, Value-Based Sales Training could be the right fit. The program starts by engaging leadership to help diagnose the root cause of sales issues. Then the ValueSelling Associates get to design a practical and tailored program that the sales team leadership can own and manage.

CashMagnet Comment – We have heard good and pretty good outcomes from Value Selling associates in our practice. They utilize solid methodology, and it’s adaptable to your organization, but it’s about the instructor and the ability to get people to think about concepts rather than concrete things. Value selling is the way forward, which is a very good option. Expect to pay between $995 – $1995 per person per year.

GPStrategies Sales Training
Vendor: GPStrategies
Location Virtual or in-person instructor-led training, on-demand courses
Length: At your own pace
Focus: Sales performance improvement solutions
Price: Available upon request

How much do your sales managers consider how and why a process is a way it is? Chances are, probably not enough. GPStrategies offers a sales training program that connects sales performance to sales proficiency. Customer experience and product knowledge are the keys to building this proficiency in the program so that sales teams who complete it can consistently outperform expectations.

CashMagnet Comment – We haven’t bumped into this group, but they are doing the right thing if you’re looking to reduce friction in your product – market-aligned sales presentation. The focus on proficiency means you should expect observable outcomes rather quickly. I expect pricing to be between $995 – $1995 per person per year.

Ariel Sales Training
Vendor: Ariel
Location Virtual or in-person instructor-led training
Length: At your own pace
Focus: Leadership and presence and written communication
Price: Available upon request

Ariel Sales Training uses virtual and digital programs to foster better communication around sales objectives, processes, and goals. This particular training is delivered to over 20,000 people each year in eight different languages across four continents. Teams that operate across the globe will appreciate this training approach because it ensures each rep gets the same quality experience no matter where they work. Early career professionals to senior leaders will complete the program with proficiencies in leadership, written communication, and working collaboratively to achieve business goals. Subject matter experts will master the delivery of the value proposition of the products they sell in order to close deals.

CashMagnet Comment – Another niche-focused skill developer, Ariel works on formal communications and sets up routines to align these communications with a sales advancement routine. They have lots of experience and are a good option if you have a good bit of language diversity in your team. It appears to be a consultation-led development program aimed at aligning sales with marketing. Great approach for targeted outcomes, and I expect pricing to be between $995 – $1995 per person per year.

Mandel Sales Training Programs
Vendor: Mandel
Location Virtual and Online
Length: Not specified
Focus: Presentation, conversation, and listening skills
Price: Contact Mandel for pricing

Communication is a foundational component of great sales training, and with Mandel, this skill gets the attention it deserves in the sales process. This training program specializes in presentation, conversation, and listening skills that will help you and your team assess the true needs of your prospects. You’ll be able to close the deal and surface the value in new products or services as you upsell or cross-sell later on.

CashMagnet Comment – Mandel focuses on soft skills and relationship-building behaviors like listening and presenting. There are not enough good programs in this area, and Mandel has good references and a solid program. We haven’t seen them around much, but these niches are often gaining focus as larger teams refine their skill development requirements. Expect between $995 – $2995 per person per year.

Sales Recruitment Training
Vendor: Sales Gravy
Location Virtual and Online
Length: Eight hours, but can be expanded to two days
Focus: Recruiting, interviewing, selecting, onboarding, and retaining (RISOR) sales talent
Price: Contact Sales Gravy for pricing

Hiring great salespeople can be tough, especially if your business sells a product that requires a specific skill set or prerequisite knowledge like medical sales. In just eight hours, Sales Gravy provides sales leaders and managers the competencies to build a long-term, high-performing team. For extra support and guidance, an advanced two-day course is available.

CashMagnet Comment – Sales Gravy gets two entries because they have something unique here. There are two camps in sales performance improvement – Nature versus Nurture; Sales Gravy focuses on how you hire, onboard, and accelerate good talent. There are zero issues with this approach, especially if you have the ability to recruit well. Training the right people with anything can lead to good outcomes, and sales gravy seems to be focusing on aligning both, so outcomes are predisposed to success. I expect to pay between $995 – $5995 per person per year, depending on what’s included.


I attempted to add a decent expectation of spend per person for you to consider if you‘re doing research for a program. You may want to reach out to get an objective assessment guide from us or some of the other groups here. We will post a resource here in the blog for that purpose.

Training Industry Members:

My fellow training industry members: Not that you’re going to read this, but I am disappointed in the industry. This is a rather exhausting but in-exhaustive list, and dozens of professionals doing a great job who aren’t known or findable are still missing. If we don’t at least place reference prices, how is a modern sales training buyer supposed to make an informed decision? We weren’t on this list either, but we’re trying to change that by starting to illuminate the world. If you have a training business and would like to let us know who you are, please follow the format above and send an email here.

Look, I’m having a bit of find-fun-while-doing-serious-work, so I went to the bother of annotating this weird list from cheapest to more expensive. If you don’t agree with me, great. Tell me about it. And if you do agree with me, tell me why, please.


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