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LiquidSMARTS℠ & NCI Consulting Group announce TRACTUS℠

New solution for National, Corporate, and Strategic Accounts Management announcement

Announcing TRACTUS a service for healthcare suppliers to reduce costs and increase revenue velocity in Corporate and National Accounts: Strategic Partners NCI Consulting and LiquidSMARTS evolve national and regional contracting and sales deployment through a comprehensive service for outsourcing, analytics, and opportunity management.

For over 30 years NCI consulting has helped manufacturers and service providers access national group purchasing and hospital chain contracts. Growing market share and improving business performance in an increasingly competitive marketplace while reducing cost is a challenge for executives and sales leaders in the healthcare supplier industry. Today, doing more with less is imperative.

In a strategic partnership with LiquidSMARTS, NCI consulting is launching TRACTUS, a new service for increasing the performance, transparency, and profitability of multi­tiered sales teams. The TRACTUS solution provides data­driven activity coordination to improve contract performance and revenue realization.

TRACTUS is a comprehensive services solution for goal setting and performance improvement through direct representation, outsourcing the corporate accounts function, and corporate accounts program development. This service includes in­depth contract and agreement reviews, comprehensive analytics, reporting and fee administration to drive the management cost of contracting down by 50%. Finally, the TRACTUS solution enhances the healthcare business acumen and value proposition capabilities of the sales and marketing teams.

“LiquidSMARTS has proven the ability to improve sales performance through data, analytics and precise sales and marketing training interventions. Linking contracting acquisition and contract performance requires a comprehensive approach that includes developing the capabilities of the sales team, and we can deliver that at scale today” said Jim Dausch, Founder and Principal of NCI Consulting Group.

“NCI achieves revenue acceleration better than anyone else. It is essential that national and regional contracts are well managed, but to perform they need to be pushed locally. Where, when and how to do that has been the focus of our healthcare practice. Imagine what happens when your sales team knows exactly where to go, what to say, and what to do next. Now imagine that happening without five weeks of time out of the field for training. Connecting contracts, management, and sales effort is the key to revenue, and that’s what this service delivers.” said Gunter Wessels Program General Manager of LiquidSMARTS.

Interested parties are encouraged to visit the companies’ websites for a full description of services, at www.nci­ , and, and request a white paper authored by Mr. Dausch and Dr. Wessels.

About NCI Consulting Group, LLC

With 28 years in the business and more than 120 supplier clients ranging from start­ups to global­wide corporations, NCI provides revenue­generating and cost optimization insights, connections and sales channels to enhance supplier clients’ business development in the healthcare industry. For more information about NCI Consulting Group, LLC, visit the company’s website at www.nci­

About LiquidSMARTS

LiquidSMARTS℠, a Global Sales Training Company, has focused their practice discipline to target soft skill­oriented learning which is crucial to increasing any organizations’ sales volume. Comprehensive assessments and learning tools, including the “Forever Royalty Free Sales Process”, DealSMARTS℠, can be implemented within any company to increase revenue. Their innovative, micro­learning platform, OnTheGoSMARTS℠, is composed of diverse training materials with convenient access which compliments their full-service approach to sales development and organizational success. Follow LiquidSMARTS on LinkedIn, Facebook, Twitter, & Instagram. Visit LiquidSMARTS at

Dr. Gunter Wessels

Dr. Gunter Wessels

Dr. Gunter Wessels founded LiquidSMARTS℠. He is passionate and dedicated to the improvement of human performance and ethical business practices in sales and marketing. Dr. Wessels leads a global practice that delivers strategic consulting and next-generation personnel development services to individuals and global corporations alike. His expertise comes from more than 25 years in the healthcare industry, including 14 years as a consultant to global and local marketing and sales teams. Dr. Wessels has a Ph.D. in Management with an emphasis in Marketing and Psychology from the University of Arizona, an M.B.A. from the A. Gary Anderson Graduate School of Management, and a B.S. in Biology from the University of California.

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