CoachingSales ProfessionalsSales TrainingSelling

Road trip – Coast to Coast in 48 hours

Direct Transcript: Hey, Dr. Wessels here with a few minutes for your sales development. Look, when you’re flying, it gets really, really tempting to think that you’re making a connection with the person sitting next to you and talk about business. If they’re in the same industry, maybe you can even make some business together. I fly a lot. Never, ever, ever, has a single-serving friendship that starts on a plane led to very much more than a friend on Facebook. Make sure you sell where you’re supposed to sell to people who know you. Go with that, and don’t hope for a pop fly on some sort of across the country flight.

Anyway, this is the beginning of 48 hours coast to coast. We’re in Vegas because my airline doesn’t know what it means to route properly. Good times. The only thing we don’t have more of is time, so sell well.


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Dr. Gunter Wessels

Dr. Gunter Wessels

Dr. Gunter Wessels founded LiquidSMARTS℠. He is passionate and dedicated to the improvement of human performance and ethical business practices in sales and marketing. Dr. Wessels leads a global practice that delivers strategic consulting and next-generation personnel development services to individuals and global corporations alike. His expertise comes from more than 25 years in the healthcare industry, including 14 years as a consultant to global and local marketing and sales teams. Dr. Wessels has a Ph.D. in Management with an emphasis in Marketing and Psychology from the University of Arizona, an M.B.A. from the A. Gary Anderson Graduate School of Management, and a B.S. in Biology from the University of California.

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