How do we learn so that we can best recall and then use our new skills or knowledge when we need it?

“Mechanical” Learning
Experts Geoff Colvin and Marcus Buckingham have both found that “determined practice” develops our ability to recall. Watching and listening to a critical behavior multiple times eases the process of locking it into your long-term memory. The majority of us have had direct experience with this learning style.

Most people would agree that watching a long presentation over and over is a daunting task with little enjoyment or engagement. When viewing a three-minute clip on any topic, such as When to state your price can not only be enjoyable but also engaging—and you will “get it” immediately.

We have all been through nerve-wracking role-play scenarios with a manager who seems to be waiting for you to make a mistake. This can be is stressful and also embarrassing. If you are anything like me, it probably made you frustrated and mad as well. Role-play is thought of as a strong-minded practice. However, when you are not sure of the overall goal—while witnessing your manager turn red because they want to criticize you—it ends up being not at all fun. This is not effective for development and learning.

“Sticky” Learning
By putting your learning needs in the hands of educators and salespeople, who have already made an impact on the sales profession, will be effective in guiding your learning needs. This approach to professional growth will be as close to individualized instruction as you have ever experienced. Receiving corporate training is critical to learning the features, benefits and value propositions of your product.

It is not sales training unless the company has a six- or more- week curriculum. Even if they do employ the level of training, your stress, fatigue, lack of exercise or lack of sleep will affect your ability to learn. Remember, you know your products, but ensure your skills teacher and behavior trainer can meet your direct needs.

“Sticky” learning is used in a structure that is reinforced, updated and continuous. The training is laid out this way so that it is easy to recall, ready to apply and it is personalized. You should want to and be able to continuously learn; at home, on the go, and wherever/whenever so that you can practice with as many styles or scenarios that you want.

Effective learning is designed for you, based on your personal assessment—and nobody else.

Remember, the only thing we can’t make more of is time, so SELL WELL!

Follow the link below to sign up for membership.

Don’t wait to start building your skills and your SMARTS!!
– LiquidSMARTS℠ subscription includes:
– A Personalized Skills Assessment
– One-on-One coaching sessions
– 24/7 365 access to our training library (1 yr)

Dr. Gunter Wessels

Dr. Gunter Wessels

Dr. Gunter Wessels founded LiquidSMARTS℠. He is passionate and dedicated to the improvement of human performance and ethical business practices in sales and marketing. Dr. Wessels leads a global practice that delivers strategic consulting and next-generation personnel development services to individuals and global corporations alike. His expertise comes from more than 25 years in the healthcare industry, including 14 years as a consultant to global and local marketing and sales teams. Dr. Wessels has a Ph.D. in Management with an emphasis in Marketing and Psychology from the University of Arizona, an M.B.A. from the A. Gary Anderson Graduate School of Management, and a B.S. in Biology from the University of California.

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