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LiquidSMARTS℠ Announces Erin Siford As New Chief Operating Officer

Executive Leadership Expands with LiquidSMARTS’ Growth


LiquidSMARTS announces Erin Siford as Chief Operating Officer. Siford joins LiquidSMARTS bringing more than 20 years of operations management and business performance improvement to her role.

“When you have the opportunity to attract talent like Erin, it’s a very simple decision,” said Dr. Gunter Wessels, Founder and Practice General Manager. “We are so excited to provide a platform for Erin to implement her vision for Agile business process development and improvement, for our organization and for our clients. She is here at the right time as we accelerate our growth and drive the achievement of our vision and mission farther.”

In her new role, Siford operates the business and increases its innovation and process acumen, attributes essential to LiquidSMARTS’ success, while ensuring efficiency and productivity as the business grows. Her background as a certified Agile℠ methodology practitioner, experienced coach, Scrum Master and Product Owner will help to set the pace of the LiquidSMARTS team.

“As a seasoned results-oriented business leader, Erin provides proven success in delivering organizational growth, customer satisfaction, and stakeholder value.” said Jennifer Bravo, Chief Executive Officer, LiquidSMARTS. “She is passionate about innovation and processes development that aligns our organization’s resources, values and mission with our clients’ needs. She is here to help ensure we continuously provide an outstanding client experience.”

Siford strongly believes that building good relationships with all business stakeholders, including prospects, customers, employees and vendors, is key to ensuring process efficiencies and opportunities to scale.
“The culture of LiquidSMARTS is the foundation of our success. We are an organization that is open to innovation and development, and I’m excited to lead and enable all to contribute in a meaningful way,” said Siford. “With this platform, and the people we have assembled, I can apply my skills and experience right away. The leadership team shares my vision and has given me the freedom to turn opportunity into success.”

About LiquidSMARTS℠
Clients depend on LiquidSMARTS’ expertise to assess their teams, reveal human potential, and coordinate resources to maximize their commercial success. Custom-designed training and coaching programs based on client needs are coherently implemented, including coaching support and eLearning, focuses on quickly correcting performance deficiencies and reinforcing lessons learned. LiquidSMARTS has disciplined their focus on skill-oriented learning topics that are necessary to increase organizations’ sales volume. LiquidSMARTS also offers a proven royalty-free generalized sales approach, DealSMARTS℠, that can be used in any company that utilizes sales and marketing to increase revenue. Follow LiquidSMARTS on LinkedIn, Facebook, and Twitter.

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– A Personalized Skills Assessment
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Dr. Gunter Wessels

Dr. Gunter Wessels

Dr. Gunter Wessels founded LiquidSMARTS℠. He is passionate and dedicated to the improvement of human performance and ethical business practices in sales and marketing. Dr. Wessels leads a global practice that delivers strategic consulting and next-generation personnel development services to individuals and global corporations alike. His expertise comes from more than 25 years in the healthcare industry, including 14 years as a consultant to global and local marketing and sales teams. Dr. Wessels has a Ph.D. in Management with an emphasis in Marketing and Psychology from the University of Arizona, an M.B.A. from the A. Gary Anderson Graduate School of Management, and a B.S. in Biology from the University of California.

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